The primary stakeholders had slightly conflicting opinions, specifically regarding design aethetic, one wanting a complete refresh with a far more contemporary design, the other wanting to retain significant parts of the existing 'dudes' design language, see below.

I initially provided a set of designs that maintained an element of the existing branding. It was decided that this was slightly too corporate and more of the previous branding should be maintained.

In the next iteration the cloud alement was re-introduced, with as well as a new footer, incorporating the dudes. I also worked on alternatives for a case study, initially providing alternatives one with an image, and one without.

In the end we identified a good compromise. The site was rebuilt from scratch using the WordPress Timber plugin and theme.

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User JOurneys, Wireframes, User Experience, Visual Design, Responsive Design, HTML & CSS, WordPress build