Increasing four week quit rates
What I did
- Interface design
- Front-end development
Created on behalf of Coventry University and Public Health Warwickshire, the project was to develop an evidence based behaviour change app to enhance access and attendance at Stop Smoking Services.
The MyWay Project is a randomised controlled feasibility trial of StopApp. The aim of the trial is to establish the feasibility and potential health equity of a future randomised controlled trial of the StopApp intervention.
The primary objective is to estimate recruitment and attrition rates of participants across three settings: GP surgeries, community settings and on-line.
It is used in NHS and non-NHS community settings, with the aim of increasing referral rates, reducing Did Not Attend (DNA) rates, and increasing four week quit rates by virtue of a more motivated sample of attendees.
Coventry University approached Maldaba to complete the implementation of StopApp due budget related time constraints, having recently having worked with them on the eNgage project.
The core branding, primarily the logo, was supplied by Bluestep, however due to some functional changes made to the app, elements of the original branding were updated to better accommodate a responsive design implementation.
The primary aim of the app is for the user to book, and attend, a stop smoking session at participating NHS practices in the Warwickshire area.
Through a series of questions the user is able to get direct feedback regarding potential obstacles to quitting. Quotes from those with a successful outcome offer encouragement.
The user is then ultimately able to book a session at a participating NHS practice using the Google Maps based interface. They can either enter their postcode or use the draggable interface.
In addition the app incorporates a reminder feature, so if the user is uncertain regarding attending a session, they can be reminded at a later stage.
Results
StopApp was used as part of a randomised controlled feasibility trial
A tailored digital behaviour change intervention with e-referral system to increase attendance at NHS Stop Smoking Services.
The full story
The MyWay Project is a randomised controlled feasibility trial of StopApp, a web-based self-administered interactive intervention designed to address the barriers that smokers typically face in accessing Stop Smoking Services. The aim of the trial is to establish the feasibility and potential health equity of a future randomised controlled trial of the StopApp intervention. The primary objective is to estimate recruitment and attrition rates of participants across three settings: GP surgeries, community settings and on-line; at baseline, intervention access, and two-month follow-up but also to estimate; the acceptability of randomisation, outcome and cost-effective measures, key costs, feasibility of accessing stop smoking service data , attrition rates across socio-economic groups and rates of stop smoking service attendance in both the treatment and control groups.
Find out more about the MyWay project.
