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Branding decisions can be complicated

What I did

  • User Journeys
  • Wireframes
  • User Experience
  • Visual Design
  • Responsive Design
  • HTML & CSS
  • WordPress build

After a thorough stakeholder review, that included multiple iterations, I provided an updated responsive design and WordPress site build for the primary Maldaba marketing website.

Screens and branding for the previous Maldaba website

There were conflicting opinions regarding the design aesthetic. A more contemporary design vs the existing 'dudes' design language.

The previous version of the dudes

We agreed to re-work the 'dudes' by simplifying them but also adding colour. This then formed the key to the rest of the site design. Simple coloured blocks with rounded corner.

Dude image
Updates dudes, simplified but with colour
Dudes designs
We gave the dudes more character by updating the facial expressions

In the end we identified a good compromise. The site was rebuilt from scratch using the WordPress Timber plugin and theme.

Visit the website at maldaba.co.uk

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